100+ Years Of Industrial Experience
Middy’s Industrial is a revitalisation of the company’s Industrial program focusing on our electrical contractors and market verticals such as end-user’s food and beverage, mining, water etc. This is not to say we have not been engaged in this market; we have, with all Middy’s branches selling industrial product.
We have taken a more strategic approach on Industrial and initiatives are already in place.
Firstly, we have commenced building a team of industrial specialists led by Trevor Quaini (National Industrial Manager) with over 40 years experience. Trevor is an electrician by trade and has held industrial roles with Clipsal then Schneider Electric.
Troy Crawford (Northern Victoria and Southern NSW BDM) with over 30 years experience as an industrial electrician at end user locations as well as 21 years with Remtron Automation Albury.
Hank Terpstra (Western Victoria BDM) has over 30 years experience as both an industrial electrician at the Ford Motor company as well as various roles at Hager, B&R, Eaton and Schneider.
Dean Sullivan (Eastern Victoria BDM) also has over 30 years experience as an industrial electrician at end user sites as well as 25 years with NHP.
As you can see, combined we have well over 100 years of industrial knowledge and market experience within our Industrial team.
To kick off the Industrial program it was decided to strategically focus on 21 branches primarily in Victoria. This is designed to best service their nearest region and local Middy’s branches. Eventually all Middy’s branches will be brought into the program. The current list of Middy’s Industrial Branches can be found in all editions of the Middy’s Mag and on the Industrial page of the Middy’s website.
Our people are our most important asset and as such, upskilling our branch staff through dedicated training programs has already commenced. We are being well supported by all lead industrial brands, training teams on all current and emerging industrial technologies so we can offer our customers more. We can also provide specialised training on request.
Significant investment has already been made to increase industrial stock levels, mainly with the industrial branches. We want our customers to be confident when they walk into one of our industrial branches that they will walk out with product in hand.
You will see increased Industrial marketing activity on our website, Middy’s MAG, posters, branch signage and at our Info Night events. To make the selection of industrial products easier for you, planograms have been set-up behind the branch counter in all industrial branches. Look out for industrial promotions coming your way soon.
Products in the Middy's Industrial range include:
- Distribution Boards
- Enclosures (Metal & PVC)
- Motor Starters (DOLs, Soft Starters, Star Delta)
- Variable Speed Drives
- Contactors and Overloads
- Push Buttons (Metal & Plastic), Switches & Pilot Lights
- Cam Switches
- Limit Switches
- Relays & Timers
- Hazardous Location
- Industrial Cables
- Safety Lockout Equipment
Please speak with our friendly Middy’s staff regarding your industrial enquiries:
Trevor Quaini – National Industrial Manager
Hank Terpstra – Western Victoria
Troy Crawford – Northern Victoria, Southern NSW
Dean Sullivan – Eastern Victoria
This article was originally featured in our quarterly Middy's MAG #33 Mar - Jun ’21 Edition. Read Latest Issue