Read the latest issue of Middy’s MAG – out now!

Read the latest issue of Middy’s MAG – out now!

Middy's Industrial Offer End To End Solutions To Meet All Your Needs

Middy's Industrial Offer End To End Solutions To Meet All Your Needs
Middy’s Industrial is a revitalisation of the company’s Industrial program focusing on our electrical contractors and market verticals such as end-user food and beverage, mining and water.

This is not to say we have not been engaged in this market; we have, with all Middy’s branches selling industrial product. We have taken a more strategic approach on Industrial, and initiatives are already in place.

Firstly, we have commenced building a team of industrial specialists led by Trevor Quaini (National Industrial Manager) with over 40 years experience. Trevor is an electrician by trade and has held industrial roles with Clipsal then Schneider Electric.

Troy Crawford (Northern Victoria and Southern NSW BDM) with over 30 years experience as an industrial electrician at end-user locations as well as 21 years with Remtron Automation Albury.

Hank Terpstra (Western Victoria BDM) has over 30 years experience as both an industrial electrician at the Ford Motor company as well as various roles at Hager, B&R, Eaton and Schneider.

Dean Sullivan (Eastern Victoria) also has over 30 years experience as an industrial electrician at end-user sites as well as 25 years with NHP.

Glen Gunson (Northern Territory BDM Industrial) has 17 years experience within the electrical wholesale industry primarily servicing the Mining sector including period contracts and projects and Industrial Contractors.

As you can see, combined we have well over 100 years of industrial knowledge and market experience within our Industrial team. We will continue to build on our specialist team, and we want to understand your business and provide: added value, solutions and support. Our ambition is to be the trusted partner for all your industrial needs. Reach out to any of our friendly Middy’s staff with an enquiry, we look forward to the opportunity to work with you.

Our people are our most important asset and as such, up-skilling our branch staff through dedicated training programs has already commenced. We are being well supported by all lead industrial brands training teams on all current and emerging industrial technologies so we can offer our customers more. We can also provide specialised training on request.

Significant investment has already been made to increase industrial stock levels, mainly with the industrial branches. We want our customers to be confident when they walk into one of our industrial branches that they will walk out with product in hand.

To kick off the Industrial program it was decided to strategically focus on 21 branches primarily in Victoria. This is designed to best service their nearest region and local Middy’s branches. Eventually all Middy’s branches will be brought into the program. The current list of Middy’s Industrial Branches can be found in all editions of the Middy’s MAG and on the Industrial page of the Middy’s website.

You will see increased marketing activity on our website, in the Middy’s MAG, on posters, branch signage and at our Info Night events. To make the selection of industrial products easier for you, planograms have been set-up behind the branch counter in all industrial branches. Look out for industrial promotions coming your way soon.

Our vision is simple. That is for Middy’s Industrial to be the industrial wholesaler of choice. We want to ensure the customer experience is a positive one by providing end to end solutions that meets the end user, electrical contractors, and their clients' needs.

Please speak with our friendly Middy’s staff regarding your industrial enquiries and needs.

These can include:

  • On site meetings.
  • Customised training.
  • Off the shelf panel boards, custom built panel boards, low voltage switchboards, tenancy boards, group metering and motor control centres.
  • Off the shelf and custom-built starters.
  • Commissioning, serving, breakdown, repairs and refurbishment of variable speed drives.
  • Custom built motors and gearboxes for all end user mining, food & beverage and water applications, etc.

Industrial Specialists Contact details:

Trevor Quaini – National Industrial Manager
M 0435 195 473 ︳ E This email address is being protected from spambots. You need JavaScript enabled to view it.

Hank Terpstra – Western Victoria
M 0429 843 242 ︳ E This email address is being protected from spambots. You need JavaScript enabled to view it.

Troy Crawford – Northern Victoria, Southern NSW
M 0436 836 621 ︳ E This email address is being protected from spambots. You need JavaScript enabled to view it.

Dean Sullivan – Eastern Victoria
M 0429 888 580 ︳ E This email address is being protected from spambots. You need JavaScript enabled to view it.

Glen Gunson- Northern Territory
M 0409 766 071 ︳ E This email address is being protected from spambots. You need JavaScript enabled to view it.

Contact one of our Industrial Specialists or your local Industrial Stockist branch to see how we can help you.

Visit one of our Middy’s Industrial Branches:

VIC

NSW

NT

SA

Supplier partnerships are key to assist our growth ambitions
Supplier partnerships are key to assist our growth ambitions

Industrial product Middy's supply include:

  • Contractors
  • Soft starters
  • Metering
  • Transfer switches
  • Distribution boards
  • Air circuit breakers
  • Sensors
  • Current transformers
  • Photo electric
  • Weatherproof
  • Hazardous location
  • Overloads
  • Motors
  • Enclosures
  • Load break switches
  • Relays
  • Terminals
  • Power factor correction
  • Motor protection and circuit breakers
  • Variable speed drives
  • Fuse switches
  • Industrial circuit protection
  • Pendants and signalling
  • Pressure switches
  • Push buttons
  • Limit switches
  • Proximity switches
  • Cam switches
  • Measurement, control & monitoring
  • DOLs
  • Star Delta motor starters
  • Power Supplies & Transformers
  • Moulded case breakers
  • Times
  • Cable & glands

This article was originally featured in our quarterly Middy's MAG #37 Apr - Jun ’22 Edition. Read Latest Issue