How Industry Thought Leaders Are Staying Ahead of the Curve

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Insights from Industry Thought Leaders

With over 67 years of combined experience in the electrical industry, our panel of sparkies, who all saw the market shift and pivoted early, share their insights on how to adapt and evolve in an ever-changing market. They share insights on key challenges, trends, plus opportunities and advice for businesses to adopt to help them succeed.

• Owen Feenstra - Director, A2Z Electrical and Irrigation (23 years of experience, Middy's Traralgon customer)
• Peter Paraskevas - Director, PCP Electrical (20 years experience, Middy's Keilor East customer)
• Adam Koe - Director, Koevolt Electrical Services (16 years experience, Middy's Narre Warren customer)
• Bailey Bamford - Owner, Bamford Electrical (8 years experience, Middy's Moorabbin customer)

What types of projects does your business specialise in?

Owen 
We specialise in a wide range of electrical services including residential, commercial and industrial installations. In recent years, we’ve also focused heavily on integrated irrigation systems, smart automation and energy-efficient solutions for agricultural and rural clients. 

Peter 
We specialise in new installations, custom lighting, smart technology integration and reliable service work. Our focus is on premium electrical services for high-end residential homes and commercial shop fit-outs and maintenance. Our team is trusted by leading builders, architects and business owners to deliver cutting-edge electrical installations, tailored lighting designs, smart automation systems and ongoing service. 

Adam
Our work covers a really broad spectrum across the electrical industry. We specialise in residential projects, construction and maintenance, but we also take on industrial work when required. I like to think of it as having a bit of everything, it keeps things interesting and ensures we’re always learning and adapting to different types of challenges. 

Bailey
At Bamford Electrical, we specialise in residential renovations, residential and commercial property maintenance and industrial machine servicing and repairs. 

What trends are you seeing in the industry that electricians should be paying attention to? 

Owen  
We’re seeing huge momentum in areas such as smart home automation, renewable energy systems, battery storage and electric vehicle charging infrastructure. These technologies are no longer just niche, they’re becoming everyday requirements for both residential and commercial clients. There’s also growing demand for integrated control systems that bring together lighting, climate control, security and energy management in one streamlined solution. Electricians who actively build skills in automation and data systems will have a significant advantage as these technologies become standard. 

Peter 
Electric vehicles and smart home automation are shaping the future of residential and commercial electrical design. Automation platforms like CBus and Control4 link EVs with lighting, HVAC and security systems, all controllable via voice or app. Many homes are now pre-wired for multiple EVs and future battery storage, which we believe is the way forward. 

Adam 
There are a few big ones. AI is quickly becoming a game changer, helping businesses like my own, streamline processes and work more efficiently. Home automation is another area that has really taken off and continues to grow in popularity, as more clients want smarter and more connected homes. And finally, the shift towards sustainability is huge. The industry is moving toward greener, more energy-efficient solutions. 

Bailey  
Automation continues to improve every year, but with the push for greener homes, businesses and electric vehicles, connecting these systems will be key going forward. Being able to monitor and control energy use beyond just flipping a switch is huge.  

Another trend is the rapid arrival of new tools and testers that make work faster, safer and more accurate. Even small innovations can save a lot of time on site. Tools like advanced multifunction testers, thermal imaging cameras and innovative accessories are becoming more affordable and accessible. Electricians who keep up with these tools can work more efficiently and deliver higher-quality work. 

How important is ongoing learning and upskilling in today’s trade environment?

Owen 
It’s absolutely essential and arguably more important now than ever before. With technology evolving at such a rapid pace, electricians who don’t commit to continuous learning risk being left behind. Compliance rules, safety standards and product innovations are constantly shifting and clients are becoming more informed and selective. Upskilling is not just about keeping your license valid, it’s about staying competitive, delivering better results and building trust through expertise. 

Adam  
It’s absolutely critical. If you’re not learning and upskilling, you risk being left behind. New tools, technologies and methods are emerging constantly and they’re designed to make our work safer, faster and more efficient. From a safety perspective alone, staying updated is vital, but it’s also about performance and business growth. Upskilling gives you the knowledge to offer more to your clients and ultimately makes you a stronger electrician 

Bailey  
It’s extremely important. If you’re not actively improving your skills and knowledge, you’ll fall behind fast. Our trade needs to adapt quickly to keep up with new technology, standards and customer expectations. Ongoing learning is about more than technology, it’s about running an efficient workplace, improving safety and delivering better outcomes for clients. 

What opportunities do you think most electricians are missing right now?

Owen 
We believe there’s a lot of untapped potential in specialised niches such as irrigation automation, off-grid power generation and advanced digital control systems. These areas may not be the first that come to mind for many electricians, but they can offer highly profitable and rewarding work. In rural and regional communities especially, tailored solutions that improve efficiency and sustainability can have a huge impact and demand for them is growing steadily. 

Peter  
The younger generation of electricians are stepping into the trade at an exciting time full of opportunities. While there are many talented and motivated apprentices, the industry also faces the challenge of helping all young sparkies develop the drive, discipline and long-term commitment needed to thrive. It’s important for new entrants to understand that mastering the trade takes time, dedication and a willingness to learn beyond the basics. The best electricians are those who embrace hard work, problem-solving and continuous improvement, recognising that electrical work is a skilled profession that requires pride and care. With the right support and mindset, the future of the trade is bright, full of passionate young professionals ready to grow, innovate and raise the standard for the industry. 

Adam  
I think a lot of electricians underestimate the power of AI. AI can help with really practical, everyday things. For me, it’s been useful in creating templates, refining emails and helping me communicate more clearly. These tools save me time and take some of the manual work off my plate, so I can focus on my clients and their projects. If you’re not using AI in some form, you’re missing out on a huge opportunity to streamline your business and work more efficiently. 

Bailey  
Many electricians miss out on chances to boost their knowledge through seminars and trade events such as Middy's Info Nights, many of which are free or low-cost. These events help you stay current on new products, technologies and regulations. They’re also a great way to connect with suppliers and other electricians.
 

What do you wish you had known earlier about staying competitive in the industry?

Owen 
If we could go back, we’d place a much stronger emphasis on building efficient business systems and a clear marketing strategy from day one. The reality is that being a skilled tradesperson is only part of the equation, running a successful business requires strong processes, consistent communication with clients and a visible presence in the market. Those who treat their trade as both a craft and a business from the start are more likely to build long-term success. 

Peter  
Using digital tools for quoting, job management and reporting improves efficiency and builds customer trust. Charging what you are worth and consistently delivering value helps maintain a strong reputation and ensures long-term success. 

Adam  
Building a strong network across the industry, whether with customers, other contractors, builders or suppliers gives you access to insights and opportunities you wouldn’t have otherwise. Everyone you meet has a different perspective and you can learn so much from simply listening. Looking back, I wish I had invested even earlier in building and nurturing those connections because they’ve been so valuable for my career. 

Bailey  
I wish I’d known not to be so narrow-minded and to avoid seeing electrical work as just residential, industrial or commercial. There’s a lot of crossover and having a broad skill set opens up more opportunities and makes you more competitive. I’ve also learned that networking and learning from the right people makes a huge difference in how quickly you grow and adapt. 

What’s one piece of advice you’d give to electricians looking to build a future-proof career?

Owen  
Be open to change and embrace it as an opportunity rather than a challenge. The trade is evolving fast and those who can adapt will thrive. Take the time to understand the technical side of new systems, ask questions and take on jobs that stretch your capabilities. Don’t limit yourself to one type of work. Explore different areas and develop a variety of skills so you can remain flexible no matter how the industry shifts. Most importantly, take pride in your work and approach every job as a chance to learn and improve. 

Peter 
The quality of an electrician truly reflects the years of training, licensing and hands-on experience invested in the trade. Charging what your skills and expertise are worth not only highlights the value of your work but also helps maintain high standards across the industry. When electricians set fair prices, it builds trust with clients and supports a healthy, sustainable market where quality and safety come first. Remember, the true cost of electrical work includes compliance, safety, insurance, licenses, quality materials, tool upkeep and ongoing learning. By valuing your work properly, you set yourself up for long-term success, strong business growth and a great reputation. 

Adam  
Never stop learning and never shy away from opportunities. Even if you doubt yourself or feel unsure, put your hand up and give it a go. Every challenge teaches you something, whether it’s an important lesson or a new skill that makes you better at what you do. There’s no real failure when you’re learning, only growth. If younger electricians adopt a growth mindset, they’ll set themselves up for a long and successful career. 

Bailey  
Invest in yourself. Set up systems early to manage your workload, stay organised and keep learning. The more you put into your growth, the better your chances of a long-term career. Also, take care of your body with good food, regular exercise and proper downtime. No matter how skilled you are, you’ll burn out if you don’t look after yourself.

How do you keep up with industry changes and new technologies?

Peter 
Staying ahead of emerging technologies is a key part of our commitment to providing high-quality, future-ready electrical solutions. Close relationships with leading electrical suppliers like Middy’s allow us early access to the latest products, smart tech and installation methods. 

Adam  
For me, it starts with conversations. I regularly connect with my network, whether that’s the team in Middy’s branches or other electrical contractors I know. There’s always something new happening and those conversations spark ideas. Beyond that, I do a lot of my own research. Social media is a fantastic tool to see what’s trending in the industry and what other electricians are experimenting with. If something catches my attention, I’ll take the time to look deeper into it, learn more and consider how it could be applied in my own work. 

Bailey  
By regularly sharing knowledge with a network of electricians I work alongside in different fields. I’m also active in industry-related social media groups, forums and pages, which makes it easy to access the latest information. Plus, my local Middy’s branch keeps me informed whenever I visit and I take advantage of their regular Info Nights and courses to keep my skills and knowledge current.