We're Proud to Welcome Simon Baynes as Our New Chief Operating Officer (COO)

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Middy’s Electrical is pleased to announce the appointment of Simon Baynes as our new COO.

Middy’s Electrical is pleased to announce the appointment of Simon Baynes as our new COO. Simon brings a wealth of industry experience, having most recently served as CEO of CNW Electrical Wholesale.

With a strong focus on customer service excellence, Simon will play a key role in the continued growth of our national branch network and the development of our technical customer support capabilities, ensuring we keep delivering on our promise to offer our customers more.

“I’m absolutely delighted to be joining Middy’s — a proudly independent, family-owned business with a deep legacy in the electrical industry. It’s exciting to be part of a team where the customer truly sits at the centre of every decision. I’m looking forward to supporting the next chapter of growth and helping strengthen Middy’s branch network and service capability,” said Simon.

This appointment reflects our long-standing commitment to investing in people, innovation, and operational strength, so we can continue to support our customers across Australia, now and into the future.

Welcome, Simon!